My latest project to hit major retail stores for Splat Hair Color was a killer creative experience, collaborating with my client in Corona, CA, and the Beetlejuice licensing team for Warner Bros. The unique challenge presented to me was, how do we create a branded look without having images of characters in the movie? Using AI generation platforms, I spent 5 months rendering and editing models with gothic clothing, spooky makeup, and bold hair color. After being granted access to images from the movie as early as January 2024, I’ve been excited to see Beetlejuice Beetlejuice, opening September 6.